06 Dec 2021

The release of the book “Neuromarketing” by Formative Partners’ Senior Partner for Marketing and Communications, Viktoriia Karp. 

Although Ukrainian brands have only recently begun to use neuromarketing, global practice has long focused on consumers’ subconscious decisions and hidden motivations.

Neuromarketing is an advanced tool, the thoughtful application of which can bring undeniable benefits to a company. Understanding the principles of how neuromarketing works is essential for anyone involved in promoting and positioning both products and personal brands.

With this purpose in mind, the book “Neuromarketing” was written and published by Viktoriia Karp, Senior Partner for Marketing and Communications at Formative Partners.

Viktoriia Karp is a neuromarketing specialist, business trainer, speaker, and consultant in business planning, internal communications, brand management, strategy development, and presentation skills. She also consults on delivering lectures, training sessions, seminars, and masterclasses within corporate universities on marketing-related topics. Viktoriia Karp holds a PhD in Economics and is an Associate Professor at the Department of International Business of the Institute of International Relations, Taras Shevchenko National University of Kyiv, with 17 years of teaching experience.

Her professional portfolio includes more than 50 educational materials for students of international relations, unique courses for marketers and managers, as well as extensive practical experience working with Ukrainian and international companies.

Taking this into account, Viktoriia Karp together with the entire team of Formative Partners can help you implement neuromarketing in the promotion and brand image development of your company by selecting the most effective tools tailored to your needs.

You can learn more about the book and purchase it here:
https://www.yakaboo.ua/ua/nejromarketing-2338350.html